NS Weekly Awards Clacksons, again for the 9th year running,
sponsered the NS weekly Newspapers Awards
Jicreg Awards
Clacksons, winners of 2005 Jicreg Award
Welcome
The Clackson Organisation is celebrating
its centenary year. This is a remarkable
anniversary for any business, but is exceptional
for one which has remained privately owned
since its foundation.
Our
Ethos
The guiding ethos of the organisation
is 'local focus: national vision'. In
practice this translates into specialist
expertise in fulfilling the local advertising
needs of major national advertisers: when
a supermarket chain opens a new store,
or a car manufacturer is launching a new
model, for example, Clacksons' expertise
will be vital in identifying the most
appropriate local advertising media for
their needs
Clacksons also deal with a huge volume
of recruitment and classified advertising,
as well as entertainment, property and
motors; everything, in fact, that readers
expect from their local newspapers.
National advertisers, and their advertising
agencies, appreciate Clacksons' knowledge
of the national advertising oportunities
for regional and local press publishing,
and the fact that we offer a single buying
point for such a wide range of media.
Sales arguments are supported by up-to-date
marketing data, readership information
and mapping technology.
Innovation
Throughout it's history Clacksons has
moved with the times, adapting its services
to client's needs and expectations.
Local radio advertising has been important
since the 1970's, and internet advertising
is now an expanding part of our business.
Recently introduced services include
'Advantage', which runs a fleet of mobile
poster vehicles; Carry On Media (COM)
which is developing opportunities in new
media, especially CD business cards; Panicsover.com
and Checking Advertising Services.